Competitor Charisma Comparison Rikard Edgren
In many cases, it is worthwhile to take a look at how your competitors do similar things. Among competitors I include products you’re trying to beat, in-house solutions (e.g. handmade Excel sheets) and analogue solutions, solving the problem without computer products.
Charisma is difficult to test, but competitor comparison is one way to go. You can ask others, or look for yourself; where is, and can be, the charisma of these solutions?
For your typical customer, your competitors might tell you which aspects of software charisma that are relevant.
Try using the U.S. SPACEHEADS mnemonic:
Charisma. Does the product have “it”?
– Uniqueness: the product is distinguishable and has something no one else has.
– Sex appeal: you just can’t stop looking at or using the product.
– Satisfaction: how does it feel after using the product?
– Professionalism: does the product have the appropriate flair of professionalism and feel fit for purpose?
– Attractiveness: are all types of aspects of the product “good-looking”?
– Curiosity: will users get interested and try out what they can do with the product?
– Entrancement: do users get hooked, have fun, in a flow, and fully engaged when using the product?
– Hype: does the product use too much or too little of the latest and greatest technologies/ideas?
– Expectancy: the product exceeds expectations and meets the needs you didn’t know you had.
– Attitude: do the product and its information have the right attitude and speak to you with the right language and style?
– Directness: are (first) impressions impressive?
– Story: are there compelling stories about the product’s inception, construction or usage?
Be aware that there is nothing more un-charismatic than a bleach copy of the original.
Rather find which characteristics are needed, talk about them, and see what your product team can do.
And put focus on finding your product’s own, original charisma.